BIA
Branding & Packaging Design


Client
BIA
Year
2024
Duration
4 Months
about the brand
BIA is a women’s health brand built on the belief that the complexity and nuance of a woman’s body deserve to be deeply understood and respected. Its purpose is to address critical nutritional gaps at key moments in a woman’s life, beginning with pregnancy, by providing high-quality, rigorously developed supplements designed specifically for mothers.
Focused on educated, active women aged 35 and over, BIA positions itself as a trusted, caring, and educational partner in maternal health. By taking a niche, life-stage–specific approach rather than offering generic solutions, the brand delivers products grounded in scientific rigor and clear guidance—empowering women to make informed decisions and feel confident supporting their health during one of the most important stages of their lives.
about the brand
BIA is a women’s health brand built on the belief that the complexity and nuance of a woman’s body deserve to be deeply understood and respected. Its purpose is to address critical nutritional gaps at key moments in a woman’s life, beginning with pregnancy, by providing high-quality, rigorously developed supplements designed specifically for mothers.
Focused on educated, active women aged 35 and over, BIA positions itself as a trusted, caring, and educational partner in maternal health. By taking a niche, life-stage–specific approach rather than offering generic solutions, the brand delivers products grounded in scientific rigor and clear guidance—empowering women to make informed decisions and feel confident supporting their health during one of the most important stages of their lives.
about the brand
BIA is a women’s health brand built on the belief that the complexity and nuance of a woman’s body deserve to be deeply understood and respected. Its purpose is to address critical nutritional gaps at key moments in a woman’s life, beginning with pregnancy, by providing high-quality, rigorously developed supplements designed specifically for mothers.
Focused on educated, active women aged 35 and over, BIA positions itself as a trusted, caring, and educational partner in maternal health. By taking a niche, life-stage–specific approach rather than offering generic solutions, the brand delivers products grounded in scientific rigor and clear guidance—empowering women to make informed decisions and feel confident supporting their health during one of the most important stages of their lives.







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