Cloud Floss

Cloud Floss is an oral wellness brand founded by two cosmetic dentists to make flossing something people actually enjoy. Designed for a self-care-minded audience, its expandable, ultra-soft floss grabs more plaque while staying gentle on the gums, with formulas tailored to different needs, from anti-cavity to anti-gingivitis.

With a clean, playful and minimalist identity built around a soft cloud and a baby-blue palette, Cloud Floss challenges the clinical look of dental products, turning a dreaded chore into a fresh, joyful part of the nighttime routine, and a product cute enough to leave out on the vanity.