Joi Freeman

Joi Freeman is a magnetic force of curiosity, wit, and vision — a writer, strategist, and cultural futurist who refuses to color inside the lines. With a career spanning public relations, advertising, and brand revitalization, she has shaped icons like Claire’s and the YMCA, all while weaving together data, insight, history, and pop culture to imagine what’s next. Joi’s global lens — from Chicago to Kenya to South Africa — deepens her intuitive grasp of people and systems. Whether she’s challenging norms or drawing unexpected connections, her work sparks reflection, innovation, and meaningful engagement.